I worked passionately for 25 years for high level advertising and branding agencies, focussing on corporate and product strategies. My latest assignment was with the Dentsu Aegis Network, one of the world’s leading international advertising groups.
As Commercial Director, I developed strategies and operational plans for national and international brands, both in B2B and B2C. I accompanied clients in highly diverse domains: pharmaceutical, luxury products, automobile, tourism, French administration,…
In parallel with this function, I recruited and managed commercial and creative teams in very volatile environments. Stretching far beyond technical solutions, is my conviction that employee performance is the key to success.
A marketing and communications graduate (Universities of Toulouse, France and Cambridge, UK), I am a certified Coach (Vincent Lenhardt - Transformance Pro). I am also trained in Transactional Analysis, TIPI, psychoanalysis applied to management (Roland Brunner) and the Human Element (Will Schutz).