CORPORATE CULTURE

Whilst Corporate Culture embodies the specific know-how and behaviour of a company within its market place, it is the identification of a company’s inner self which enables it to stand out from its competitors.

A company may indeed be considered as a community where diverse cultures merge and interact: skills, professional spheres, national and international regions. Such an economically and socially heterogeneous entity requires a common driving vision in order to optimise its performance.

AN INCREASINGLY RELEVANT CONCEPT!

FOR
  • Companies that seek to forge teams around common projects or values

METHODOLOGY
  • Individual interviews
  • Seminars designed on a case-by-case basis, combining:
  • Short theoretical approaches with examples
  • Role plays based on real-life situations
  • Paced and dynamic sessions that promote exchange amongst the various participants

RESULTS
  • Participant commitment
  • Methods and tools that facilitate acceptance and adhesion to new attitudes
  • Post-seminar recommendations

OBJECTIVES

  • (Re)define the corporate culture and values
  • Strengthen team cohesion
  • Enable teams to adhere to corporate projects and values
  • Defuse internal conflict
  • Develop the brand and product strategy
Our approach and business ethics are in line with those embraced by the three major certified associations in France for professional coaching: ICF, EMCC, SF Coach.



DEVELOP CREATIVITY AND INNOVATION

How do ideas arise? How can we describe the mechanisms that generate their apparition?

Artists and scientists alike often struggle to explain how their ideas are born, feeling more like spectators than the creators of such phenomena.

Being able to expand our horizons and be creative is not a matter of intelligence.
Creativity is generated more through flexibility of the mind, nourished by all that we experience. It is a mindset that enables us to see and do things differently.

In the same way that there are methods and tools to help train sports persons, there are methods of doing and thinking that stimulate and develop creativity.

We have incorporated such means into our training and coaching.

COACHING IN CREATIVITY AND INNOVATION

Our approach is based on the creativity of advertising agencies and produces practical and immediately usable tools.

Participants experience the learning process through real life business cases.

They learn to co-build business solutions with our recommendations for immediate implementation.

Our training courses are adapted to the specificities of each company.

They are intended for employees within a team or cross-functional teams.

Example
«Achieve more with less»
FOR
  • Companies that need to be creative in order to react quickly but have limited means
  • Employees in the same team or in cross-functional teams
OBJECTIVES
  • Strengthen and develop the creative potential of each participant
  • Enable participants to experience the models and attitudes that promote innovative thinking and projects
  • Strengthen team cohesion by stimulating collective intelligence
CONTENTS
  • Define creative intention based on real cases within the company
  • Promote positive creative attitudes
  • Establish a behavioural model for "working together" more constructively
  • Set up "the factory of ideas"
  • Identify and prioritise the most fertile ideas
METHODOLOGY
  • Paced and dynamic sessions that favour participant involvement
  • Participatory exercises, focused on practical cases within the company
  • Theoretical input illustrated with real-life experiences
  • Short coachings during sessions
  • A pragmatic toolbox that is immediately usable
RESULTS
  • Co-construction of business solutions
  • Participant autonomy to activate their own creativity
  • Recommendations to accelerate innovative stimulation
ORGANISATION
  • 2 days; 12 participants

TEAM BUILDING AND COACHING ON CREATIVITY AND INNOVATION

A manager may well be at the head of an innovation department but knows that creativity cannot be decreed. Companies may well ask their employees to be creative, but creativity does not always come naturally.

Innovation and creativity need to be nurtured and are the fruit of teamwork.

In order to meet the specific needs of an organisation, in order to improve a product or a service befitting the market and the company's objectives, we propose specific approaches tailored to each company, each team, each individual and each situation.

Our methodology is based on the creative work of advertising agencies and produces practical and immediately usable tools.



Our approach and business ethics are in line with those embraced by the three major certified associations in France for professional coaching: ICF, EMCC, SF Coach.

Example

DEVELOP A PROSPECTING TOOL

  • Analysis of the different existing approaches (national and regional)
  • Development and standardisation of sales methods (sales arguments, transitions, anticipation of obstacles)
  • Modeling of monitoring tools and statistics for operational support
  • 20 people of a national organisation with regional offices

CHANGE MANAGEMENT

Why is change so difficult to implement? How can we reconcile the need for change with reluctance towards change?

Today, scientists agree that our mental development does not end at adolescence. As adults, we are able to continue to develop increasingly complex methods of understanding.

Hence we enable employees and teams to develop a new concept of change. We identify the hidden obstacles that hinder change on both human and organisational levels, in order to understand and implement the required changes.

We combine human and communication aspects through individual coaching and team building.

TRAINING IN CHANGE MANAGEMENT

These trainings are designed to enhance the individual and collective commitment within the dynamics of change.

From a new learning process, participants work on situations experienced in their company. Once they have defined the positive objectives of change and have released the brakes of fear, employees can sustainably change their attitudes.

Our approach relies on practical techniques and tools that are immediately usable.

Our training is adapted to the specificities of each company. They are intended for members of a team or cross-functional teams.

Example
Become engaged in the dynamics of change
FOR
  • Managers and employees who are facing changes in their business
OBJECTIVE
  • Overcome the barriers to change and (re)build confidence
  • Understand the issues and gain adhesion
  • Facilitate the implementation of new dynamics
CONTENT
  • Identify obstacles, brakes and reactions in the face of change
  • Be aware of the risks if change does not happen; understand the necessary adjustments and secure adhesion
  • Evaluate each participant’s capacity to change
  • Create optimal conditions for change
  • Strengthen the required attitudes to better experience change
METHOD
  • Dynamic sessions that facilitate exchange among participants
  • Participatory exercises, focusing on the context within the company
  • Theoretical sessions illustrated with real life experiences
  • Short coachings during training sessions
  • A personal implementation plan for surpassing oneself
RESULTS
  • Participant commitment within the changing dynamics of the company
  • A diagnosis of participant reticence and expectations in order to better experience the change process.
  • Recommendations to facilitate the required changes
ORGANISATION
  • 3 days; 10 participants

COACHING AND TEAM BUILDING IN CHANGE MANAGEMENT

Employees, no matter how competent or professional, cannot simply set aside their own personality on entering the company each day!

Our training enables the identification of the current behaviours or mindsets of staff members and teams. Based on this module, employees and teams go on to experience the transformation towards visible changes.

In order to meet each company’s requirements, we offer specific approaches tailored to each individual, each team and each situation.


Our approach and business ethics are in line with those embraced by the three major certified associations in France for professional coaching: ICF, EMCC, SF Coach.

Example

Taking on new responsibilities

  • Team diagnosis and analysis of the various relationships
  • Assistance in negotiating a team re-organisation
  • Customised training on management-leadership
  • A top manager of a car company

Migration to open source

  • Audit and validation of organisational scenarios
  • Training in the implementation of change
  • Deployment modeling
  • Recommendation and support for "open source days"
  • 20 people within a French administrative body

ABOUT US

EXPERIENCE

I worked passionately for 25 years for high level advertising and branding agencies, focussing on corporate and product strategies. My latest assignment was with the Dentsu Aegis Network, one of the world’s leading international advertising groups.

As Commercial Director, I developed strategies and operational plans for national and international brands, both in B2B and B2C. I accompanied clients in highly diverse domains: pharmaceutical, luxury products, automobile, tourism, French administration,…

In parallel with this function, I recruited and managed commercial and creative teams in very volatile environments. Stretching far beyond technical solutions, is my conviction that employee performance is the key to success.

A marketing and communications graduate (Universities of Toulouse, France and Cambridge, UK), I am a certified Coach (Vincent Lenhardt - Transformance Pro). I am also trained in Transactional Analysis, TIPI, psychoanalysis applied to management (Roland Brunner) and the Human Element (Will Schutz).

Experience has shown me that the success of an organisation depends on the commitment of employees when they come to:
  • TAKE ON NEW RESPONSIBILITIES
  • DEAL WITH THE NECESSITY OF CHANGE
  • INNOVATE IN ORDER TO ANTICIPATE MARKET REQUIREMENTS

PARTNERS

Depending on the missions entrusted to me, I work in collaboration with experts in the fields of:

Creativity and Innovation

Nurturing the strategic creativity of organisations
Frank ROUAULT
Founding President of Practical Learning

Skill assessment

Skill assessment center and approved training organisation since 1992 (Fongecif, Afdas, Unagecif, Uniformation, Unifaf…)
Valérie GIRIE
Manager

Training, coaching and team building

When several teams are simultaneously involved and for missions in English, Spanish, German and Chinese:
The network of certified coaches of TRANSFORMANCE PRO

Media relations
and crisis management

Dealing with the media
Anticipating how to better manage and limit the risk of reputation damage
Frédérique PUSEY
Founding Director

OUR STRENGTHS

Supporting organisations by optimising team performance and strengthening team cohesion around three main themes:

  • FORGING TEAMS AROUND SHARED VALUES AND COMMON PROJECTS
  • INCREASING CREATIVITY AND INNOVATION WITHIN A TEAM OR ACROSS TEAMS
  • ENGAGING PEOPLE IN THE DYNAMICS OF CHANGE

our clients

inspiration

« Liberté & Cie » by ISAAC GETZ

Discusses collective intelligence as applied to the management and organisation for successful companies.
Promoting the concept of innovative management and liberating leadership, it demonstrates how employees, when freed from heirarchical and administrative constraints, become actively engaged in what they consider to be the best for the company and in line with the company's vision.

« Une idée sur les idées pour la créativité » by FRANK ROUAULT

Awaken your creativity with this disparate list, where one idea leads to another. More than 70 playful and poetic concepts to change our idea of ideas!

« Responsables porteurs de sens » by VINCENT LENHARDT

Meaningful in multiple ways, it is the reference book on coaching and team building, presenting basic concepts in a clear yet detailed way. Numerous examples illustrate theoretical approaches, enabling a lively and practical understanding.